How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
- Drive app downloads
- Drive traffic and sales
- Use data to fuel growth
- Build better consumer experiences
- Secure leads and contacts
Google AI-Powered Shopping Ads Certification Exam Answers
Google AI-Powered Shopping Ads Certification Exam Answers
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
Note that Shopping Ads assessment has much more possible questions. There are over 150 possible questions, and you get only 7 of them during the exam. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers.
Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/50895/knowledge-check-assessment
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Questions:
- Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- What can Local Catalog Ads do? Select All Correct Responses
- Which of the following is something retailers shouldn’t do in a shifting retail landscape?
- Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
- True or false? Shopping ads use product data to determine how and where to show ads.
- True or false? Shopping campaigns can help promote online and local inventory.
- Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
- Which definition corresponds to a free product listing?
- What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses
- You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses
- Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
- You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- What’s the purpose of products groups in a Shopping campaign?
- If a person wants to opt in to the Product Ratings Program, where should they go?
- How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
- Which basic website requirement must everyone follow in order to advertise on Shopping ads?
- How are Shopping ads created?
- What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
- If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
- You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
- Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct Responses
- You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?
- You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses
- What triggers a charge for a Shopping ad?
- Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- What are two commonly used programs in Google Merchant Center? Choose two. Select 2 Correct Responses
- How does Google Merchant Center interact with Google Ads?
- You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
- Which category type does irresponsible data collection fall under in the Google Ads Policy?
- Which of these is a benefit of Shopping Ads?
- If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
- What happens after a policy violation?
- Which of these things does a Smart Shopping campaign automatically optimize?
- What are two features of a Standard Shopping campaign? Choose two.
- How can conversion tracking help users?
- A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- What’s an example of an online sales goal?
- Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
- How many Smart Shopping campaigns should you create to maximize performance?
- You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- How do Smart Shopping campaigns work?
- Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
- How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
- Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
- Which definition of attributes in the product feed is correct?
- You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses
- Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?
- You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
- Which of these statements about Shopping Ads is true?
- Which of these website features are required in order to advertise on Shopping ads?
- Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
- Which of these choices describes a free product listing?
- Which of the following is true of attributes in the product feed?
- Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
- You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
- You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
- Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
- Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
- You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- Which of these statements about Smart shopping campaigns is accurate?
- Where would you go to opt in to the Product Ratings program?
- When do you pay for a Shopping ad?
- Which of these components are optimized automatically with a Smart Shopping campaign?
- Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
- You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- How would you accurately describe the function of product groups in a Shopping campaign?
- Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses
- If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- How do Google Ads and Google Merchant Center interact with each other?
- Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
- Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- How does Google enforce policy violations?
- If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
- You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- Which of these statements about product groups in a Shopping campaign is true?
- You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
- Where would you advise someone to go in order to opt in to the Product Ratings Program?
- What’s the benefit of conversion tracking?
- Which of these formats promotes in-store offerings while also driving traffic to stores?
- You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two. Select 2 Correct Responses
- What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- Which of these is an online sales goal?
- What are free product listings?
- When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
- What’s the relationship between Google Merchant Center and Google Ads?
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
- You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses
- How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
- Which of these statements is true of Smart Shopping campaigns?
- Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
- You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
- How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
- Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
- Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
- According to Google Ads Policy, which category type does irresponsible data collection fall under?
- You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- What’s automatically optimized with a Smart Shopping campaign?
- When should you expect to pay for a Shopping ad?
- What happens if you violate Google policy?
- Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- Which of these is a requirement for advertising on Shopping ads?
- Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses
- How can a remarketing list help a Smart Shopping campaign?
- What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two. Select 2 Correct Responses
- Which of these tactics would help you maximize performance for a Smart Shopping campaign?
- What are three ways Shopping adds help you reach your goals? Choose three. Select 3 Correct Responses
- You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
- Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
- Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct Responses
- To maximize performance, how should you set up your Smart Shopping campaigns?
- Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses
- What benefit does a remarketing list have for a Smart Shopping campaign?
- A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- What’s the purpose of attributes in the product feed?
- Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
- Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
- Under which category does irresponsible data collection fall, according to Google Ads Policy?
- Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
- In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
- What goal in a Performance max campaign will help you get new customers?
- What configuration do you need before you can launch a Performance Max campaign?
- You own a small business that sells shoes. You’re ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- Which of these statements about Performance Max campaigns is accurate?
- How do Performance Max campaigns work?
- What are three benefits of a Performance Max campaign? Choose three.
- What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
- You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- What are Performance Max Campaigns?
- Which of these things does a Performance max campaign automatically optimize?
- Which configuration must you configure before launching a Performance Max campaign?
- Where can your shoppers check out when purchasing an item? Choose two.
- Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.
- Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
- What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
- You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
- If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?
- If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
- Which three benefits are associated with a Performance Max campaign? Choose three.
- You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?
- the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.
- What’s automatically optimized with a Performance max campaign?
- Which of these marketing objectives does Performance Max for Retail rely upon?
- You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- What are two ways your shoppers can check out when purchasing an item? Choose two.
- You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
- What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? Chose two.
- In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
- What marketing objective does Performance Max for Retail use?
- Which two of the following are options for checking out when shoppers purchase an item? Choose two.
- You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
- You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- Which of these configurations do you need prior to launching a Performance Max campaign?
- You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- Which of these statements is true of Performance Max campaigns?
- How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
- Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
- What’s an example of an omnichannel goal?
- Which two formats are available in a Performance Max campaign but unavailable in a Standard Shopping campaign? Choose two.
- Which three of the following benefits does a Performance Campaign offer? Choose three.
- Which marketing objective is used by Performance Max for Retail?
- Which Performance max campaign setting will help you determine the value of getting new customers?
- Which of these components are optimized automatically with a Performance max campaign?
What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.
Select 2 Correct Responses
- Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
- Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
- Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
- In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images.
- Which of these benefits would you gain with Performance Max?
- Auction
- Manual bids
- Product-oriented
- Reach
Knowledge Check Assessment
Smart Shopping campaigns simplify campaign management by automating which of the following?
Select All Correct
- Responses
- Ad creation
- Targeting Bidding
- All of the above
True or false? Shopping campaigns can help promote online and local inventory.
- True
- False
Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
- Email notification in Google Merchant Center
- Email notification in Google Ads
- Email notification in Google Merchant Center and Google Ads
- Email notification in Google My Business
How do Smart Shopping campaigns work?
How do Smart Shopping campaigns work?
or
- Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
- Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
- Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.
Explanation:
Smart Shopping campaigns help drive simplicity, reach, and goals by optimizing toward your business goals through machine learning across Google’s suite of ad networks. This campaign type can help drive sales across Search, YouTube, Gmail, the Display Network, and more. Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to
You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- Sales
- Lead
- Website traffic
- Awareness
Explanation: The correct choice is **Sales**. When setting up a Shopping campaign with the aim of engaging with shoppers who are close to making a purchase decision, selecting the ‘Sales’ goal aligns with this objective. The ‘Sales’ goal is designed specifically to drive purchases and encourage conversion actions on your website. By choosing this goal, the campaign will be optimized to reach users who are more likely to complete a purchase, thereby targeting shoppers who are actively considering buying products similar to the ones you offer. This goal directs the campaign’s focus towards generating revenue and maximizing sales, making it the most suitable option for engaging with potential customers who are in the final stages of the purchase journey. Therefore, selecting the ‘Sales’ goal ensures that the Shopping campaign is optimized to effectively engage with shoppers close to making a purchase decision, ultimately driving more conversions and revenue for your business.
How many Smart Shopping campaigns should you create to maximize performance?
How many Smart Shopping campaigns should you create to maximize performance?
- Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
- Create as many as 150 Smart Shopping campaigns to test performance and optimization.
- Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
- There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?
There are 3 different answer options of this question, please select the right options.
- Your Google Merchant Center account will be suspended.
- Your feed will be suspended.
- Your Google My Business account will be suspended.
- Your Google Ads account will be suspended.
Explanation:
The correct answer is: ‘Google Merchant Center account suspension.’ When policy violations occur repeatedly and are not rectified, such as discrepancies between the price listed in the feed and the price displayed on the website, Google may suspend the Merchant Center account. This suspension is a measure to ensure compliance with Google’s policies and to maintain the integrity and trustworthiness of the advertising platform. A suspension of the Merchant Center account prevents the affected business from running Shopping ads and accessing other Merchant Center features until the policy violations are addressed and resolved. It underscores the importance of adhering to Google’s policies and guidelines to maintain a healthy and uninterrupted advertising presence on Google’s platforms, thereby safeguarding the interests of both users and advertisers. Resolving policy violations promptly and ensuring consistency between the product data in the feed and the corresponding information on the website can help prevent account suspension and maintain a positive advertising experience.
or
- Google My Business account suspension
- Feed suspension
- Google Merchant Center account suspension
- Google Ads account suspension
or
- Suspension of feed
- Suspension of Google My Business account
- Suspension of Google Ads
- Suspension of Google Merchant Center account
Explanation:
Merchant Center has established policies and data quality requirements to ensure a positive shopping experience for users. When these guidelines are not followed, such as when there’s a discrepancy between the product price in the feed and the actual website price, Google takes this seriously. Repeated violations can result in varying consequences. The most severe of which is the suspension of the entire Google Merchant Center account, thereby preventing products from being displayed across Google.