Google AI-Powered Shopping Ads Certification Exam Answers

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

• Drive app downloads
• Drive traffic and sales
• Use data to fuel growth
• Build better consumer experiences
• Secure leads and contacts

Explanation:

The correct answers are **Drive traffic and sales**, **Use data to fuel growth**, and **Build better consumer experiences**. Shopping campaigns on platforms like Google can significantly contribute to achieving various marketing objectives. Firstly, they excel in driving traffic and sales by showcasing products directly to users who are actively searching for them, thus increasing the likelihood of conversion. Secondly, Shopping campaigns leverage extensive data analytics capabilities to provide insights into consumer behavior, product performance, and market trends. This data-driven approach allows advertisers to make informed decisions, optimize campaigns, and fuel business growth effectively. Additionally, Shopping campaigns contribute to building better consumer experiences by providing users with relevant product information, visuals, and pricing details upfront, leading to more informed purchase decisions and overall satisfaction. Therefore, selecting **Drive traffic and sales**, **Use data to fuel growth**, and **Build better consumer experiences** accurately highlights the key ways in which Shopping campaigns can help advertisers reach their goals effectively.

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

• Email notification in Google Merchant Center
• Email notification in Google Ads
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google My Business

Explanation:

The correct answer is **Email notification in Google Merchant Center**. Google Merchant Center typically notifies users of an account suspension via email, providing details about the reason for the suspension and any necessary steps to resolve the issue. This method ensures that users are promptly informed of any policy violations or issues that may lead to account suspension, allowing them to take appropriate action to address the issues and restore the account’s compliance status. Email notifications from Google Merchant Center serve as a crucial communication channel for account-related updates and policy enforcement, helping users stay informed and maintain the health and compliance of their Merchant Center accounts. Therefore, receiving an email notification directly from Google Merchant Center is the expected method of communication regarding account suspension, ensuring that users are aware of any issues affecting their account status.

How do Smart Shopping campaigns work?

• Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.
• Smart Shopping campaigns optimize toward a retailer’s business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
• Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
• Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.

or

• Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
• Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
• Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
• Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

Explanation:

The correct answer is **Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.** Smart Shopping campaigns leverage advanced machine learning algorithms to automatically optimize towards a retailer’s specified business goals, such as maximizing conversion value or return on ad spend (ROAS). By analyzing vast amounts of data across Google’s extensive ad networks, including Search, Display, YouTube, and Gmail, these campaigns dynamically adjust bids, ad placements, and targeting to deliver the best possible results for the advertiser. This automated optimization not only drives better performance by ensuring ads are shown to users most likely to convert but also simplifies campaign management by reducing the need for manual adjustments. Additionally, Smart Shopping campaigns maximize reach by displaying ads across multiple Google platforms, allowing advertisers to connect with potential customers at various touchpoints throughout their online journey. Therefore, opting for Smart Shopping campaigns enables advertisers to achieve their business objectives efficiently while benefiting from the scale and precision of Google’s machine learning capabilities across its ad networks.

Smart Shopping campaigns help drive simplicity, reach, and goals by optimizing toward your business goals through machine learning across Google’s suite of ad networks. This campaign type can help drive sales across Search, YouTube, Gmail, the Display Network, and more. Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to

You’re setting up a Shopping campaign but aren’t sure which campaign goal to select. You’d like to engage with shoppers who are close to making a purchase decision. Which goal should you select?

• Sales
• Lead
• Website traffic
• Awareness

Explanation: The correct choice is **Sales**. When setting up a Shopping campaign with the aim of engaging with shoppers who are close to making a purchase decision, selecting the ‘Sales’ goal aligns with this objective. The ‘Sales’ goal is designed specifically to drive purchases and encourage conversion actions on your website. By choosing this goal, the campaign will be optimized to reach users who are more likely to complete a purchase, thereby targeting shoppers who are actively considering buying products similar to the ones you offer. This goal directs the campaign’s focus towards generating revenue and maximizing sales, making it the most suitable option for engaging with potential customers who are in the final stages of the purchase journey. Therefore, selecting the ‘Sales’ goal ensures that the Shopping campaign is optimized to effectively engage with shoppers close to making a purchase decision, ultimately driving more conversions and revenue for your business.

How many Smart Shopping campaigns should you create to maximize performance?

• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
• There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

Explanation:

The correct answer is **Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary**. Smart Shopping campaigns leverage machine learning algorithms to automatically optimize performance across Google’s platforms, including Search, Display, YouTube, and Gmail. By consolidating multiple products and audiences into a single Smart Shopping campaign, advertisers can benefit from enhanced performance insights and streamlined campaign management. Creating separate campaigns for each product or audience segment can lead to fragmented data and inefficient optimization, as machine learning algorithms may not have sufficient data to make accurate decisions. Therefore, consolidating Smart Shopping campaigns allows advertisers to maximize performance by providing ample data for machine learning to optimize bidding, targeting, and ad placements effectively.

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

There are 3 different answer options of this question, please select the right options.

• Your Google Merchant Center account will be suspended.
• Your feed will be suspended.
• Your Google My Business account will be suspended.
• Your Google Ads account will be suspended.

Explanation:

The correct answer is: ‘Google Merchant Center account suspension.’ When policy violations occur repeatedly and are not rectified, such as discrepancies between the price listed in the feed and the price displayed on the website, Google may suspend the Merchant Center account. This suspension is a measure to ensure compliance with Google’s policies and to maintain the integrity and trustworthiness of the advertising platform. A suspension of the Merchant Center account prevents the affected business from running Shopping ads and accessing other Merchant Center features until the policy violations are addressed and resolved. It underscores the importance of adhering to Google’s policies and guidelines to maintain a healthy and uninterrupted advertising presence on Google’s platforms, thereby safeguarding the interests of both users and advertisers. Resolving policy violations promptly and ensuring consistency between the product data in the feed and the corresponding information on the website can help prevent account suspension and maintain a positive advertising experience.

or

• Google My Business account suspension
• Feed suspension
• Google Merchant Center account suspension
• Google Ads account suspension

or

• Suspension of feed
• Suspension of Google My Business account
• Suspension of Google Ads
• Suspension of Google Merchant Center account

Explanation:

Merchant Center has established policies and data quality requirements to ensure a positive shopping experience for users. When these guidelines are not followed, such as when there’s a discrepancy between the product price in the feed and the actual website price, Google takes this seriously. Repeated violations can result in varying consequences. The most severe of which is the suspension of the entire Google Merchant Center account, thereby preventing products from being displayed across Google.