CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

Google AI-Powered Shopping Ads Certification Exam Answers

The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

50 questions

Exam URL: https://skillshop.docebosaas.com/learn/courses/9348/ai-powered-shopping-ads-certification/lessons/9119/shopping-ads-assessment

 

Get Certified in Google Shopping Advertising Now!!!

 

Questions:

 

  1. In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
  2. Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
  3. You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?
  4. What are two commonly used programs in Google Merchant Center? Choose two.
  5. Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?
  6. You want to use Performance Max for conversion value but are concerned about inefficient spend. Which optional secondary bid strategy should you select?
  7. Which basic website requirement must everyone follow in order to advertise on Shopping ads?
  8. What are three ways Shopping adds help you reach your goals? Choose three.
  9. What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?
  10. You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
  11. What are the three main components of Google's policy mission statement? Choose three.
  12. What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
  13. What are two features of a Standard Shopping campaign? Choose two.
  14. You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
  15. What are three benefits of a Performance Max campaign? Choose three.
  16. What's an example of an omnichannel goal?
  17. You're a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
  18. You own a small business that sells shoes. You're ready to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
  19. You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
  20. How does Google enforce policy violations?
  21. What goal in a Performance max campaign will help you get new customers?
  22. What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
  23. What are three ways that you can help build a better consumer experience to drive action? Choose three.
  24. What are two ways your shoppers can check out when purchasing an item? Choose two.
  25. When do you pay for a Shopping ad?
  26. Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.
  27. You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
  28. What's the purpose of attributes in the product feed?
  29. A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
  30. What configuration do you need before you can launch a Performance Max campaign?
  31. You're using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what's a benefit that you gain with Performance Max?
  32. You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
  33. How does Google Merchant Center interact with Google Ads?
  34. What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?
  35. What's an example of an online sales goal?
  36. Which category type does irresponsible data collection fall under in the Google Ads Policy?
  37. What marketing objective does Performance Max for Retail use?
  38. What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
  39. You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
  40. What's automatically optimized with a Performance max campaign?
  41. You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
  42. Where would you go to opt in to the Product Ratings program?
  43. How are Shopping ads created?
  44. What's the purpose of products groups in a Shopping campaign?
  45. What are free product listings?
  46. In which three places can Standard Shopping ads appear? Choose three.
  47. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds. What should you do next?
  48. How do Performance Max campaigns work?
  49. Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
  50. You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

 

 

 

 

What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.

Select 2 Correct Responses

  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.

 

 

 

 

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

By

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  • Return policy
  • Unsupported Shopping content
  • Usefulness
  • Misrepresentation of self or product

 

Explanation:

The advertiser in this scenario is violating the Misrepresentation of self or product policy. This policy prohibits advertisers from misleading users by misrepresenting the product or its attributes in their ads. In this case, the ad displays the price for one chair but showcases an image of a patio set, which typically includes multiple chairs and other furniture pieces. This discrepancy between the advertised product and the actual product being sold on the landing page can confuse users and mislead them about the nature of the offering. By presenting an image that does not accurately depict the product being advertised, the advertiser is engaging in deceptive practices that violate Google’s policies aimed at ensuring transparency and trustworthiness in advertising. Therefore, the Misrepresentation of self or product policy is applicable in this situation, and the advertiser’s actions are in violation of this policy.

 

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

By

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
  • Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  • Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  • Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

 

Explanation:

The correct answer is **Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.** In Google Merchant Center, availability is a critical attribute that indicates whether a product is in stock and available for purchase. Google requires this information to ensure accurate and up-to-date listings in Shopping ads. If a feed is uploaded without availability information for each product, Google’s system will disapprove the feed because availability is considered a mandatory attribute. This ensures that users are presented with reliable and relevant product information when they interact with Shopping ads, enhancing their overall shopping experience. Therefore, to avoid feed disapproval and ensure compliance with Google’s requirements, it’s essential to include availability data for all products in the feed before uploading it to Google Merchant Center.

 

What’s an example of an omnichannel goal?

By

What’s an example of an omnichannel goal?

There are different answer options of this question, please select the right option(s).

 

Explanation: The correct answer is ‘Promoting a 25% off discount for people who purchase online but pick up in a physical store.’ This scenario represents an omnichannel goal, which aims to seamlessly integrate online and offline channels to enhance the overall customer experience and drive sales across multiple touchpoints. By offering a discount for online purchases with an option for in-store pickup, the retailer encourages customers to engage with both online and physical channels, blurring the boundaries between online and offline shopping. This approach leverages the convenience of online shopping while also leveraging the benefits of physical stores, such as immediate product availability and potential additional purchases during pickup. By promoting such an offer, the retailer not only stimulates online sales but also drives foot traffic to physical stores, fostering a cohesive shopping experience that aligns with the omnichannel strategy. Overall, this example illustrates the essence of an omnichannel goal, which revolves around seamlessly integrating various channels to provide customers with a unified and convenient shopping experience.

or

  • Wanting to double in-store sales by Q4
  • Promoting a 20% off discount for shoppers who buy online and pick up in-store
  • Wanting to increase online sales by driving consumers to the website to make a purchase
  • Raising awareness about a new soft drink flavor across Google platforms

or

  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want your consumers to schedule an appointment before purchasing the product.
  • You want to promote your product and drive consumers to your physical location.

Explanation: The correct answer is **You want to promote your online inventory and drive consumers to purchase a product on your website**. This example represents an online sales goal because it directly focuses on driving consumers to make a purchase on the website. By promoting online inventory, businesses aim to showcase their products to potential customers and persuade them to complete a purchase transaction through their website. This goal is aligned with generating revenue and increasing online sales, which are key objectives for many e-commerce businesses. Additionally, by emphasizing the importance of driving consumers to purchase products online, businesses can effectively measure the success of their marketing efforts based on the number of completed transactions, revenue generated, and other relevant metrics tied to online sales performance. Therefore, selecting the example of promoting online inventory and driving consumers to purchase a product on the website accurately represents an online sales goal as it directly focuses on facilitating online transactions and driving revenue through e-commerce channels.

or

  • A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
  • The store marketing team at a large pet company wants to double only in-store sales by Q4.
  • A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

Explanation: The correct answer is **The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store**. An omnichannel goal involves seamlessly integrating online and offline channels to provide customers with a cohesive shopping experience. In this example, the digital marketing team is promoting a discount incentive for customers who engage in both online and in-store transactions, encouraging them to make purchases through multiple channels. This strategy not only drives online sales but also encourages foot traffic to physical stores, effectively leveraging both online and offline channels to increase sales and enhance customer engagement. By offering discounts for online purchases with in-store pickup options, the company is incentivizing customers to interact with their brand across different touchpoints, thereby achieving an omnichannel goal of integrating online and offline experiences to drive sales and enhance customer satisfaction.

or

  • Wanting your consumers to schedule an appointment before purchasing the product.
  • Wanting to promote your online inventory and drive consumers to purchase a product on your website.
  • Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • Wanting to promote your product and drive consumers to your physical location.

Explanation: An example of an online sales goal is **wanting to promote your online inventory and drive consumers to purchase a product on your website**, which is correctly identified in the answer. This goal involves promoting products available in your online inventory and encouraging consumers to make a purchase directly through your website. The objective is to drive sales transactions conducted entirely online, bypassing physical stores or other offline channels. By focusing on promoting online inventory and facilitating online purchases, businesses aim to maximize their e-commerce revenue and capitalize on the growing trend of online shopping. This goal aligns with the broader strategy of leveraging digital channels to reach and engage with consumers wherever they are, ultimately driving sales and revenue growth for the business. Therefore, wanting to promote online inventory and drive consumers to purchase products on your website exemplifies a clear and specific online sales goal, emphasizing the importance of e-commerce in today’s digital landscape.

 

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

By

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

  • Drive app downloads
  • Drive traffic and sales
  • Use data to fuel growth
  • Build better consumer experiences
  • Secure leads and contacts

 

Explanation:

The correct answers are **Drive traffic and sales**, **Use data to fuel growth**, and **Build better consumer experiences**. Shopping campaigns on platforms like Google can significantly contribute to achieving various marketing objectives. Firstly, they excel in driving traffic and sales by showcasing products directly to users who are actively searching for them, thus increasing the likelihood of conversion. Secondly, Shopping campaigns leverage extensive data analytics capabilities to provide insights into consumer behavior, product performance, and market trends. This data-driven approach allows advertisers to make informed decisions, optimize campaigns, and fuel business growth effectively. Additionally, Shopping campaigns contribute to building better consumer experiences by providing users with relevant product information, visuals, and pricing details upfront, leading to more informed purchase decisions and overall satisfaction. Therefore, selecting **Drive traffic and sales**, **Use data to fuel growth**, and **Build better consumer experiences** accurately highlights the key ways in which Shopping campaigns can help advertisers reach their goals effectively.

 

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

By

Aside from the Google Merchant Center diagnostic interface, what other way will you be notified of an account suspension?

  • Email notification in Google Merchant Center
  • Email notification in Google Ads
  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google My Business

 

Explanation:

The correct answer is **Email notification in Google Merchant Center**. Google Merchant Center typically notifies users of an account suspension via email, providing details about the reason for the suspension and any necessary steps to resolve the issue. This method ensures that users are promptly informed of any policy violations or issues that may lead to account suspension, allowing them to take appropriate action to address the issues and restore the account’s compliance status. Email notifications from Google Merchant Center serve as a crucial communication channel for account-related updates and policy enforcement, helping users stay informed and maintain the health and compliance of their Merchant Center accounts. Therefore, receiving an email notification directly from Google Merchant Center is the expected method of communication regarding account suspension, ensuring that users are aware of any issues affecting their account status.

 

How do Smart Shopping campaigns work?

By

How do Smart Shopping campaigns work?

or

  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning.

 

Explanation:

The correct answer is **Smart Shopping campaigns optimize toward a retailer’s business goals through the use of machine learning across Google’s suite of ad networks. This drives performance, simplicity, and reach.** Smart Shopping campaigns leverage advanced machine learning algorithms to automatically optimize towards a retailer’s specified business goals, such as maximizing conversion value or return on ad spend (ROAS). By analyzing vast amounts of data across Google’s extensive ad networks, including Search, Display, YouTube, and Gmail, these campaigns dynamically adjust bids, ad placements, and targeting to deliver the best possible results for the advertiser. This automated optimization not only drives better performance by ensuring ads are shown to users most likely to convert but also simplifies campaign management by reducing the need for manual adjustments. Additionally, Smart Shopping campaigns maximize reach by displaying ads across multiple Google platforms, allowing advertisers to connect with potential customers at various touchpoints throughout their online journey. Therefore, opting for Smart Shopping campaigns enables advertisers to achieve their business objectives efficiently while benefiting from the scale and precision of Google’s machine learning capabilities across its ad networks.

 

Smart Shopping campaigns help drive simplicity, reach, and goals by optimizing toward your business goals through machine learning across Google’s suite of ad networks. This campaign type can help drive sales across Search, YouTube, Gmail, the Display Network, and more. Smart Shopping campaigns automatically manage ad creation, bidding, and budget allocation across all of these networks — so you don’t have to