You are creating screenshot taglines for your Google Play store listing. Which of the following taglines is an example of a recommended best practice?
- Use #1 Car Shopper to look for deals on automobiles during the winter holidays!
- Download Car Shopper today and get a $50 credit when you purchase a car
- Find out why Car Shopper is the fastest growing car buying app in the country
- Search thousands of current listings to find the perfect automobile for your needs.
Explanation:
- Focus on Functionality: This tagline clearly highlights the app’s core function (searching car listings) and the benefit it provides (finding the perfect car).
- No Promotional Language or Misleading Claims: It avoids promotional language (like “#1” or “$50 credit”) and doesn’t make unsubstantiated claims.
- Concise and Informative: It’s short and provides essential information about the app’s purpose.
The other options are not ideal:
- Use #1 Car Shopper to look for deals on automobiles during the winter holidays!: Uses promotional language (“#1”) and time-sensitive information.
- Download Car Shopper today and get a $50 credit when you purchase a car: Includes promotional language (“$50 credit”) and a call to action (“Download today”).
- Find out why Car Shopper is the fastest growing car buying app in the country: Makes an unsubstantiated claim (“fastest growing”) and focuses on the app itself rather than user benefits.
The main chapter where these guidelines are discussed is Chapter Name – Create a Google Play Store listing. The section on “Screenshots” specifically recommends using taglines in screenshots only if necessary to convey the key characteristics of the app or game, and to keep the text to a minimum.