Which of the following statements is true when identifying the target audience for your app in a Google Play store listing?
- You can select a target audience of 18+ for an app that is rated E for Everyone.
- Any app that glamorizes violent characters is automatically targeted to people older than the age of 13.
- You do not have to select a target audience if your app is suitable for all audiences.
- Any app that runs ads and is targeted to children must use Google Play certified ad SDKs.
Explanation:
Protecting children: Google Play has strict policies to protect children, and one of these policies is that ads shown to children must be appropriate for their age group. Google Play certified ad SDKs have been verified to comply with these policies.
The other options are incorrect:
- Content ratings vs. target audience: An app rated E for Everyone might still not be suitable for all ages, depending on its content and functionality. The target audience should reflect the intended users, not just the content rating.
- Violence and target audience: While violence is a factor in content ratings, it doesn’t automatically determine the target audience. Other factors like theme, language, and interactive elements also play a role.
- Target audience is required: Google Play requires developers to select a target audience for their app to ensure appropriate recommendations to users.
The reference to the correct answer can be found in the chapter “ Select your target audience and content settings”, in the section about “Ads”.