As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?
- Awareness
- Loyalty
- Consideration
- Conversion
Explanation:
Providing customers with a free branded t-shirt and magnet for a first-time purchase falls under the Loyalty stage of the marketing funnel. The Loyalty stage focuses on retaining existing customers, encouraging repeat business, and fostering brand advocacy. By offering incentives like free merchandise, a business aims to create a positive and memorable experience for customers, increasing the likelihood that they will continue to choose and support the brand. Loyalty strategies go beyond the initial conversion and aim to build long-term relationships with customers, turning them into brand advocates who not only make repeat purchases but also recommend the brand to others. This approach enhances customer retention and contributes to the overall success of the marketing funnel.