As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
- Conversion
- Awareness
- Consideration
- Loyalty
Explanation:
The strategy of focusing on search engine optimization and creating content to reach potential customers not familiar with your brand aligns with the Awareness stage of the marketing funnel. During this stage, the goal is to introduce the brand to a wider audience and make potential customers aware of its products or services. Search engine optimization and content creation play a crucial role in enhancing online visibility and attracting attention from individuals who may not be familiar with the brand. This initial awareness sets the foundation for moving potential customers through subsequent stages of the marketing funnel, such as consideration and conversion. Unlike conversion, which is further down the funnel, the awareness stage primarily aims at building brand visibility and recognition.