As a digital marketer, you create an automated email sequence for potential customers. The email sequence will go out to people who sign up through the website. The emails will provide more information about your products and a discount code for their first purchase. This strategy falls under which marketing funnel stage?
- Conversion
- Consideration
- Awareness
- Loyalty
Explanation:
Creating an automated email sequence for potential customers, offering more information about products and a discount code for their first purchase, falls under the Consideration stage of the marketing funnel. In the consideration stage, potential customers are actively evaluating and researching different products or solutions. The automated email sequence provides valuable information, addressing potential customers’ queries and concerns, and offering an incentive with the discount code to encourage them to move closer to making a purchase decision. Unlike conversion, awareness, or loyalty stages that focus on different aspects of the customer journey, consideration specifically targets nurturing leads and guiding them towards choosing the products or services being promoted.