When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- Google Ads can use these conversions to adjust and optimize your ad copy.
- Google Ads can use these conversions to see industry benchmarking data.
- Google Ads can use these conversions to optimize your bids for ad placements.
- Google Ads can use these conversions to generate new keyword ideas.
Explanation:
The correct answer is Google Ads can use these conversions to optimize your bids for ad placements. When key events marked as conversions in Google Analytics are linked to Google Ads, the platform can utilize this data to adjust bidding strategies effectively. By understanding which conversions are driven by specific ads, Google Ads can optimize bids to maximize the return on investment, ensuring that advertising budget is allocated to placements that yield the highest conversions. This capability enhances overall campaign performance and helps advertisers achieve their goals more efficiently.