Google Ads Video Certification Exam Answers

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

• Cross-platform and view-based
• Mono-platform and last click
• Cross-platform and last click
• Mono-platform and view-based

When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

• Impressions
• Actions
• Clicks
• Views

Explanation:

When planning a Google video campaign with a consideration goal, the optimal bidding solution should optimize towards views. Views are crucial metrics for campaigns focused on consideration because they indicate that users are not only seeing the video but also engaging with it by watching it. In a consideration-focused campaign, the goal is to capture the audience’s attention and encourage them to learn more about the product or service being promoted. By optimizing towards views, the bidding solution prioritizes delivering the ad to users who are more likely to watch it, increasing the chances of them considering the brand or product. While clicks, impressions, and actions are important metrics in their own right, views are specifically tailored to align with the objective of fostering consideration by measuring user engagement with the video content. Therefore, selecting views as the bidding optimization goal is the most appropriate strategy for achieving the consideration goal in a Google video campaign.

If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

What are the three primary benefits of Reach Planner?

• It provides trustworthy unique reach forecasts, media mix options, and automation recommendations.
• It provides trustworthy popular reach forecasts, media mix options, and fresh data.
• It provides trustworthy unique reach forecasts, media mix options, and fresh data.
• It provides trustworthy popular reach forecasts, media mix options, and automation recommendations.

If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?

• Action
• Consideration
• Hybrid
• Awareness