To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
- Mono-platform and view-based
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
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Google Ads Video Certification Exam Answers
This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.
Questions:
By vmartinez
To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
By vmartinez
You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
By vmartinez
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Related question: Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
By vmartinez
If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
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You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
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When would you use Insights Finder and Find My Audience?