A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%. How should the manager interpret this score?

A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%.

How should the manager interpret this score?

 

• The campaign’s budget needs to increase by 22% in order to be fully optimized.
• The campaign needs a 22% improvement in order to be fully optimized.
• The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
• The campaign is being outperformed by 78% of similar businesses.

 

Explanation:

The optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. If the performance marketing manager sees that their Google Search campaign has an optimization score of 75%, it means the campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Read more here: https://support.google.com/google-ads/answer/9061546