A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?

A marketing manager with a fixed budget wants to drive as many customers as possible to their website.
Which bidding strategy can meet the marketing manager’s needs?

 

• Target cost-per-acquisition (tCPA)
• Maximize clicks
• Target impression share
• Target return on ad spend (tROAS)