A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.
Which automated bidding strategy should the marketing manager use?
- Maximize conversions
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
Target impression share is an automated bidding strategy that focuses on visibility. It’s suitable if your goal is to raise brand awareness. Or reach potential clients when they use brand related queries. With target impression share bidding you can target a percentage of top ad positions.