Google Ads Measurement Certification Exam Answer

You want to set up conversion tracking. What’s the first step you should take?

• You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
• You should request a snippet of code from your web administrator and add it to your website for everyone you want to track.
• You should modify the tag for your website or app after requesting it from your web administrator.
• You should set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Store visits conversion tracking can be described in which way?

• It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
• It has no mininum impression or click requirements.
• It’s available in all countries and regions as long as it’s not a sensitive business type or account.
• It’s available for all business types, but only in certain countries.

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

• By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
• By automatically limiting conversions that don’t align with a desired bidding strategy.
• By being the safest bidding strategy for all business types to optimize their bidding.
• By using machine learning to capture as many conversions as possible within a daily budget.

Data-driven attribution works in which of the following ways?

• By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
• By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
• By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
• By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.

A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?

• Viewing an online advertisement for a car
• Calling to ask about a test-drive
• Recommending the car on social media
• Filling out an email subscription form

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

• Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
• Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.
• Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
• Beacuse the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.