In what way does experimentation help achieve a best-in-class measurement approach?
- By assisting in the collection of multiple data points
- By providing a way to validate and test insights
- By driving a macro budget strategy
- By helping assign credit across touchpoints
Related question:
How might experimentation be credited with contributing to a best-in-class measurement approach?
- It can help assign credit across touchpoints.
- It can be a way to validate and test insights.
- It can assist in the collection of multiple data points.
- It can be used to drive a macro budget strategy.