To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
- You’d use conversion value-per-click.
- You’d use conversion value-per-cost.
- You’d use conversion rate.
- You’d use cost-per-conversion.
Related question:
- Conversion rate
- Cost-per-conversion
- Conversion value-per-cost
- Conversion value-per-click