A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- An action that’s done in-store only and doesn’t require the customer to have interacted with your ad.
- An action in which there are only conversions from browsers that don’t allow cross-site cookies.
- An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.
- An action in which a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
Explanation:
The correct answer is: **’An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.’** View-through conversions occur when a user views, but does not necessarily interact with, your ad and later completes a conversion on your website. This means that even though the user didn’t directly click on the ad, the ad exposure likely influenced their decision to convert at a later time. Tracking view-through conversions provides valuable insight into the effectiveness of display advertising campaigns in driving conversions, especially for users who might have been influenced by the ad impression but didn’t immediately click on it. By attributing conversions to both click-through and view-through interactions, advertisers gain a more comprehensive understanding of the impact of their display ads on user behavior and conversion rates, allowing them to optimize their advertising strategies accordingly.