A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
- You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when new users view and interact with an ad, then later convert.
- You’d say that view-through conversions are counted as conversions that are recorded when users view and interact with an ad, then never convert.
- You’d say that view-through conversions are counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
Explanation:
The correct answer is **’You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.’** View-through conversions are a metric in digital advertising that tracks conversions attributed to users who were exposed to an ad but did not directly interact with it (e.g., clicking on the ad) and later completed a conversion action. This process involves users being served an ad, viewing it, but not taking immediate action. However, they subsequently return to the advertiser’s website through other channels and complete a conversion event, such as making a purchase or filling out a form. View-through conversions are attributed to the ad exposure, indicating that the ad had an impact on the user’s decision-making process, even though they didn’t interact with it at the time of exposure. Therefore, this explanation accurately describes the process by which view-through conversions are counted, highlighting that they occur when users view but don’t interact with an ad, then later convert, making it the correct answer.