You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
Provide multiple options for how viewers can take action.
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
Include a generic call-to-action (CTA).
Explanation: In the context of an e-commerce business aiming to boost website sales, it’s crucial to include a **specific call-to-action (CTA)** in the video ad. Unlike a generic CTA, which might prompt viewers with vague instructions like ‘Learn More’ or ‘Check Us Out,’ a specific CTA directs viewers to take a particular action that aligns with the campaign objective, such as ‘Shop Now,’ ‘Get Started,’ or ‘Buy Now.’ This clear and direct instruction prompts viewers to engage immediately and facilitates a seamless transition from watching the ad to making a purchase on the website. By including a specific CTA, marketers can increase the likelihood of driving conversions and achieving their sales goals effectively.