Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
- The review of marketing best practices checklists
- Keeping bids consistent during seasonal events
- Product-level testing and rotation
- The adjustment of bids during seasonal events
- Creative-level testing and rotation
Explanation:
The selected answers are **The adjustment of bids during seasonal events**, **Creative-level testing and rotation**, and **Product-level testing and rotation**. Artificial Intelligence (AI) capabilities in Google Ads empower advertisers with advanced automation and optimization features that streamline campaign management and enhance performance. Firstly, AI can autonomously adjust bids during seasonal events based on real-time data and performance trends, ensuring that advertising budgets are allocated efficiently to maximize returns during peak periods of demand or fluctuations in consumer behavior. Secondly, AI enables creative-level testing and rotation by automatically testing different ad creatives, headlines, and descriptions to identify the most effective combinations that resonate with the target audience and drive engagement and conversions. This iterative testing process optimizes ad performance and enhances the overall effectiveness of advertising campaigns. Finally, AI facilitates product-level testing and rotation by dynamically adjusting product listings, descriptions, and promotions based on user behavior, preferences, and market trends. This enables advertisers to optimize product visibility, drive sales, and capitalize on emerging opportunities within their product portfolio. By leveraging AI-driven automation and optimization capabilities for bid adjustments, creative-level testing and rotation, and product-level testing and rotation, advertisers can enhance campaign performance, maximize return on investment (ROI), and achieve their marketing objectives more effectively in the competitive landscape of digital advertising.