Google Ads AI-Powered Performance Certification Answers

A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

• Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
• Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
• A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
• The manual creation of assets allows advertisers to spend time crafting their unique value proposition.

Which metric is used to measure value?

• Cart size
• Cost-per-click
• Page depth
• Time spent on site

When setting up a Performance Max campaign, which is a best practice?

• Putting conversion tracking into place two weeks after a campaign is launched
• Limiting the amount of ad extensions used within an asset group
• Avoiding linking a Google My Business or Google Merchant Center feed
• Utilizing the maximum number of permitted text, image, and video assets

You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?

• Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter.
• Allocate a percentage of the budget for use in testing and responding to changes in the market.
• Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget.
• Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accomodate this.

Which value defnition is commonly used in value-centric measurement strategies?

• Unique value
• Actual value
• Necessary value
• Intrisic value

What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)

• Provide explanations to understand performance fluctuations in campaigns.
• Automatically pause campaigns that have low ad strength or limited budget.
• Share competitor ad performance data to help marketers adapt and grow their business.
• Identify drivers of a campaign’s week-on-week and month-on-month performance.