What does Display & Video 360 allow its users to do?
- It allows publishers and media owners to manage the inventory they offer.
- It allows website owners to track, manage, and report data on their website traffic.
- It allows advertisers to buy digital inventory and manage campaigns.
- It allows advertisers to store and deliver their ads to a publisher’s web page.
Explanation:
The correct option is It allows advertisers to buy digital inventory and manage campaigns. In the context of the Google Display and Video 360 certification, Display & Video 360 is a comprehensive platform that empowers advertisers by providing the capability to purchase digital inventory and effectively manage their advertising campaigns. This includes features for targeting, bidding, and optimizing ad placements across various channels and formats. By utilizing Display & Video 360, advertisers can streamline the process of buying digital ad space, ensuring a more efficient and targeted approach to reaching their audience. This aligns with the platform’s role as a versatile tool for advertisers to navigate and optimize their digital advertising strategies.