Display & Video 360 Certification Exam Answers

As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?

• Line item & Campaign
• Insertion order & Campaign
• Campaign & Partner
• Partner & Advertiser

When establishing universal brand controls in Display & Video 360 to ensure alignment with company brand guidelines, the highest
level within the account hierarchy to choose is “Partner and advertiser.” This selection allows marketers to implement consistent
brand controls across all products and campaigns associated with a specific partner and advertiser. By setting controls at this level,
brand guidelines are uniformly applied, maintaining a cohesive and recognizable brand identity throughout the Display & Video 360
account. This approach ensures that the brand’s messaging, creative elements, and overall presentation are standardized,
contributing to a strong and unified brand presence across different campaigns and initiatives.

A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

• Plan workspace
• Reach planning tool
• Forecasting tool
• Insights tool

When a company is launching a campaign targeting teens and young adults between 13 to 26 years old for a new gaming computer
and aims to understand campaign exposure metrics within this demographic, the suitable feature in Display & Video 360 is the
“Reach planning tool.” This tool enables advertisers to estimate the potential reach and frequency of their campaigns, helping them
understand how effectively they can connect with their target audience. By utilizing the Reach planning tool, the company can gain
insights into the expected reach within the specified age group, allowing for better planning and optimization of their advertising
strategy.

You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?

• You can’t modify targeting once the campaign has line items assigned.
• You can’t modify insertion order targeting at the line item level.
• You can’t modify targeting for mobile in-app inventory.
• You can’t modify existing line item targeting at the insertion order level.

In the context of Display & Video 360, if a line item is created with targeting settings at the insertion order level, attempting to modify
those settings at the insertion order level will not impact existing line item targeting. The targeting settings at the line item level,
once set, generally cannot be modified retroactively at the insertion order level. Therefore, if there was an accidental targeting of
mobile in-app at the line item level, removing it at the insertion order level would not rectify the situation. This limitation ensures that
changes made at higher levels in the hierarchy do not unintentionally impact the configurations at lower levels, providing a clear
structure for campaign management in Display & Video 360.

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

• They set up an SDF with rows for both editing and removing line items.
• They set up an SDF for modifying inventory sources.
• They set up an SDF with 100 line items in a single file.
• They set up a single SDF with both line item and insertion order rows.

The error your colleague encountered in Display & Video 360 while using structured data files (SDFs) is likely due to setting up a
single SDF file that contains both line item and insertion order rows. Display & Video 360 requires a structured approach to SDFs,
and combining line item and insertion order information in a single file can lead to errors during the upload process. To resolve this
issue, your colleague should separate the line item and insertion order details into distinct SDF files, ensuring a clean and accurate
upload of the outerwear campaign details. This adherence to the correct SDF structure will help prevent errors and facilitate the
smooth execution of the campaign.

Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?

• Preferred deal
• Private auction
• Programmatic Guaranteed
• Open auction

For a client aiming to promote a new line of smart refrigerators and seeking a fixed number of impressions within a specific section
of a media outlet’s site, the suitable Display & Video 360 deal type is Programmatic Guaranteed. This deal type allows advertisers
to secure a guaranteed number of impressions, providing more control over inventory and ensuring a fixed commitment with the
chosen media outlet. Programmatic Guaranteed deals involve direct negotiations between the advertiser and the publisher, allowing
for precise targeting and specific inventory access. It is an ideal choice when the client wants assurance on impressions and
desires a dedicated focus on a particular section of the publisher’s site.

You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?

• When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.
• Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.

In Display & Video 360, understanding the options for customizing attribution models is crucial. One of the key features available is
conversion modeling, which plays a significant role when certain conversions cannot be directly observed or attributed. In such
cases, conversion modeling steps in to provide a mechanism for attributing value to conversions that might otherwise be
challenging to track directly. This flexibility in attribution modeling allows advertisers to optimize their campaigns more effectively,
considering a broader spectrum of user interactions and touchpoints, thus enhancing the overall understanding of campaign
performance.