Why is it important to tie tasks together into outcomes?
- Everyone must know the requirements.
- So you can see all tasks at once.
- It’s hard to anticipate tasks, but outcomes are stable.
Crafting a Winning SEO Strategy: A Guide for In-House Marketers Answers
Crafting a Winning SEO Strategy: A Guide for In-House Marketers Answers
Exam URL: https://www.semrush.com/academy/courses/seo-strategy-for-in-house-marketers/
Questions:
- What is the difference between strategy and tactics?
- How can you understand the problems you’re facing and aiming to solve with a sound strategy?
- The signposts of good strategy are:
- How can you align your strategy with business goals?
- How can you detect important problems your strategy should solve?
- What are SEO levers?
- What makes an SEO metric useful?
- What are examples of a competitive advantage?
- Where in Semrush can you identify potential risks?
- What is NOT part of an SEO roadmap?
- Why is it important to tie tasks together into outcomes?
- What does MoSCoW stand for?
- What is NOT important when defining timelines?
- Why do you need impact projections?
- What should you AVOID when pitching executives?
- What is a helpful framework to structure written narratives?
- What is a BAD reason to advocate for your strategy?
What is NOT part of an SEO roadmap?
What is NOT part of an SEO roadmap?
- Timelines
- Tactics
- Ownership
Where in Semrush can you identify potential risks?
Where in Semrush can you identify potential risks?
- Traffic Analytics
- Organic Research
- Domain Overview
What are examples of a competitive advantage?
What are examples of a competitive advantage?
- More keyword ranks.
- A better brand name.
- More backlinks.
What makes an SEO metric useful?
What makes an SEO metric useful?
- It connects the business’ north star metric with organic search metrics.
- It reflects revenue.
- It helps leadership understand how SEO is doing.
What are SEO levers?
What are SEO levers?
- Things you can do to scale impact
- Ranking signals
- Things you can control