Crafting a Winning SEO Strategy: A Guide for In-House Marketers Answers

How can you detect important problems your strategy should solve?

• Look at how you execute.
• Assess the status quo by asking yourself questions about bottlenecks, execution quality and competitor performance.
• Do a company survey.

How can you align your strategy with business goals?

• Focus on revenue
• Ask your manager
• Pick leading indicators that drive the North Star metric impact from SEO

The signposts of good strategy are:

• Big numbers
• Clarity and impact
• Lots of details

How can you understand the problems you’re facing and aiming to solve with a sound strategy?

• Use the 5x Why method
• Identify where content comes from
• Look at your competitors

What is the difference between strategy and tactics?

• Strategy is planning, tactics is execution.
• Strategy has a long-term focus, while tactics have a mid-term focus.
• Strategy focuses on the big picture, while tactics are about specific actions.