You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?
- The campaign only had “mobile app installs” as a platform filter.
- The campaign only had “mobile app” as a platform filter.
- “Mobile website” was not included in the campaign.
- Mobile reporting dimensions weren’t included in Report Builder.
Explanation:
Mobile reporting dimensions weren’t included in Report Builder is the reason for the error because if these dimensions are not added to the report, the mobile-specific metrics will not be displayed, regardless of whether the campaign ran on mobile platforms. Report Builder requires explicit selection of the relevant dimensions to capture and analyze data correctly; without including mobile reporting dimensions, the campaign’s performance metrics related to mobile users will be omitted. This oversight would lead to an incomplete view of the campaign’s effectiveness across mobile web and mobile app platforms.