You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?
- 1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site 5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
- 1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Download and send placement tags.
- 1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
- 1. Create an advertiser. 2. Create a campaign. 3. Create a site 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Placements and creatives. 9. Download and send placement tags.
Explanation: The correct answer is ” correct: true1. Create an advertiser. 2. Create a campaign. 3. Create a site. 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate creative to the ad. 8. Associate ad with placement. 9. Download and send placement tags.” This sequence outlines the logical order of steps to set up a campaign within Campaign Manager 360 for a car manufacturer. First, creating an advertiser establishes the entity under which all campaigns and related assets will be organized. Next, creating a campaign allows for specific objectives, budgets, and targeting parameters to be defined. Creating a site involves setting up the digital properties where ads will be displayed, followed by creating a placement, which specifies where and how ads will appear on those sites. Uploading creatives involves adding the visual and audio components of the ads. Creating ads involves defining the ad content and messaging. Associating creatives to ads ensures that the correct assets are matched with each ad. Associating ads with placements finalizes the targeting and positioning of the ads. Finally, downloading and sending placement tags provides the necessary code snippets to the site publishers for ad serving. This structured approach ensures that each component of the campaign setup process in Campaign Manager 360 is completed in a logical order, from defining the advertiser and campaign parameters to deploying ads effectively across chosen placements, thereby optimizing campaign performance and management efficiency for the car manufacturer’s advertising initiatives.