Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their Campaign Manager 360 network set up. Step-by-step, which processes should you follow when carrying out their campaign?
- 1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Assign placements and creatives.
- 1. Create an advertiser. 2. Create a campaign. 3. Create a site. 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Assign placements and creatives. 9. Download and send placement tags.
- 1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site. 5. Create ads. 6. Upload creatives. 7. Assign placements and creatives. 8. Associate the ads. 9. Download and send placement tags.
- 1. Create an advertiser. 2. Create a placement. 3. Create a campaign. 4. Upload creatives. 5. Create ads. 6. Assign placements and creatives.
Explanation:
When setting up a new ad campaign for the skin care products company within Campaign Manager 360, the correct step-by-step process to follow is ‘1. Create an advertiser. 2. Create a campaign. 3. Create a site. 4. Create a placement. 5. Upload creatives. 6. Create ads. 7. Associate the ads. 8. Assign placements and creatives. 9. Download and send placement tags.’ This sequence ensures a structured approach to campaign setup and execution within Campaign Manager 360. Starting with creating an advertiser establishes the client’s entity within the platform. Subsequently, creating a campaign defines the specific advertising initiative and its objectives. Creating a site allows for precise management of where ads will be displayed, followed by creating placements to specify ad locations on those sites. Uploading creatives and creating ads involve preparing visual and interactive content for the campaign. Associating ads with placements ensures that the right creatives appear in the right places. Finally, assigning placements and creatives completes the setup process, ensuring that all components are correctly configured to deliver the campaign effectively. Downloading and sending placement tags facilitates seamless integration with publishers, ensuring that ads are served correctly across chosen placements. This comprehensive approach not only ensures proper campaign configuration but also facilitates efficient campaign management and optimization within Campaign Manager 360, aligning with best practices for digital advertising setup and execution.