You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?

• You’d share video plays and video skips.
• You’d share video pauses and video completions.
• You’d share video completions and video replays.
• You’d share video stops and video replays.

 

Explanation:

You’d share video stops and video replays because these metrics directly measure the specific interactions you want to showcase regarding user engagement with the video ad. Video stops indicate how often viewers choose to stop watching the ad, which can provide insights into viewer interest and content effectiveness. Similarly, video replays reflect how often users restart the ad, suggesting that they found the content engaging enough to watch again. Sharing these two metrics will give your business partners a clear understanding of the audience’s engagement levels with the video campaign.