An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?
- Create their companion banner ads to reflect this campaign.
- Send the video ad tag to each of the desired publishers.
- Adjust the file size of each video ad for separate upload.
- Confirm publisher requirements for specific campaign dimensions.
Explanation:
Before setting up their campaign in Campaign Manager 360 to advertise video ads within baseball game inventory, the first thing the apparel company should do is ‘confirm publisher requirements for specific campaign dimensions.’ Different publishers may have specific requirements regarding ad dimensions, formats, or technical specifications for ads displayed within their inventory, especially in the context of video ads. By confirming these requirements upfront, the apparel company ensures that their video ads meet the criteria set by the publishers, thereby avoiding potential issues such as ad rejection or incorrect display. This proactive step also allows the company to prepare their video ads correctly, ensuring they are optimized for each publisher’s platform and enhancing the effectiveness of their campaign. Therefore, confirming publisher requirements for specific campaign dimensions is crucial for the apparel company to seamlessly integrate their video ads into baseball game inventory through Campaign Manager 360, setting a solid foundation for a successful advertising campaign.