A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360. How will you answer them?
- Media traffickers, analysts, media planners
- Analysts, traders, and media planners.
- Publisher, strategists, and traders.
- Media traffickers, strategists, and TV buyers.
Explanation:
Media traffickers, analysts, and media planners are the correct roles that are likely to use Campaign Manager 360 because each of these positions relies on the platform for specific functions related to campaign management and performance analysis. Media traffickers utilize Campaign Manager 360 to implement and manage ad placements, ensuring that creatives are delivered correctly. Analysts leverage the platform to track campaign performance metrics, assess effectiveness, and generate insights for optimization. Media planners use the tool to strategize ad placements and target audiences effectively. Together, these roles encompass key aspects of digital marketing, making Campaign Manager 360 an essential resource for their functions.