A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?
- They should create many campaigns for each account the manager manages within the agency.
- They should create several campaigns, one for each of the manager’s clients.
- They should create one agency account with several advertisers within that account.
- They should create several networks, one for each of these clients.
Explanation:
They should create one agency account with several advertisers within that account because this structure facilitates easy management and transferability of campaigns across different clients. By having a single agency account that houses multiple advertisers, the manager can streamline reporting, share resources, and apply best practices across various campaigns without the complexity of navigating multiple accounts. This centralized organization enhances efficiency in managing client accounts and allows for seamless collaboration and transfer of knowledge, making it simpler to adapt and apply successful strategies across different client categories.