A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
- They’ll need to download and send placement tags to the specific site.
- They’ll need to upload their A/V accessories-specific creatives into their account.
- They’ll need to select the ad sizes for their A/V accessories campaign on the site.
- They’ll need to select optimal placements on the site for the A/V accessories campaign.
Explanation:
They need to download and send placement tags to the specific site because placement tags are essential for tracking and serving the creatives correctly on the chosen platform. By downloading the appropriate placement tags and sending them to the leading A/V review website, the store ensures that the site’s ad server can properly identify and display their A/V accessories creatives. This step is crucial for enabling accurate ad delivery and performance tracking, ensuring that the campaign reaches the intended audience effectively on that specific site. Without sending the correct placement tags, the ads may not serve as intended, hindering the campaign’s overall success.