A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?
- Desktop ads for computer building and repair
- Mobile discussion website for a PC-owning community
- Audio ads on a technology news-streaming app for mobile
- Tablet app for tips and tricks for PC ownership
Explanation:
For a computer repair shop focusing on desktop ad campaigns, the correct ad placement option to include in their campaign is ‘Desktop ads for computer building and repair.’ This option directly aligns with the shop’s target audience and advertising objectives by ensuring that their ads are displayed specifically on desktop devices, where users are likely to engage with content related to computer building and repair services. Targeting desktop ads allows the shop to reach potential customers who are actively using desktop computers, potentially seeking solutions or services related to computer repair or building. This strategic placement ensures relevance and maximizes the effectiveness of their advertising spend by reaching users in the context most relevant to their needs. In contrast, the other options—tablet app for tips and tricks, mobile discussion website, and audio ads on a news-streaming app—are less directly aligned with the shop’s focus on desktop-oriented services, potentially reaching audiences with different needs or preferences. Therefore, selecting desktop ads for computer building and repair is the correct choice as it effectively targets the shop’s desired audience and supports their campaign goals within a context relevant to their service offerings.