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Building a Social Listening Program Exam Answers

Building a Social Listening Program Exam Answers

 

Exam URL: https://www.semrush.com/academy/courses/building-a-social-listening-program-with-christina-garnett/

 

Questions:

  1. What is social listening?
  2. What are the benefits of social listening?
  3. What do you need to know before you select a social listening tool?
  4. How do you complete the responsibility framework?
  5. Which of these are use cases for brand social listening? Choose three answers.
  6. Which of these are metrics you can analyze with social listening?
  7. Why is it important to have a maintenance process in place and communicated?
  8. What does Boolean Search let you do?
  9. Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
  10. What role should your PR and Comms teams have in your strategy?
  11. What kinds of businesses can use social listening?
  12. What can you learn about your audience from social listening?
  13. What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.
  14. What is one way to ensure you receive stakeholder buy-in?
  15. What do you need to consider when determining which social listening tool is best for you? Choose three answers.
  16. What can happen if you don’t create a social listening program?
  17. Is social listening just for large brands or can other businesses use it?
  18. What can you do to build a program if you do not have the budget to use a social listening tool? Choose two answers.
  19. Why do you need to have a responsibility doc with a breakdown of program maintenance tasks and their cadence?
  20. What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.
  21. How can you determine the severity of your escalation topics? Choose two answers.
  22. How do you determine the success of your social listening program? Choose two answers.
  23. When would you use an asterisk in your Boolean Search?
  24. What’s the difference between using parentheses and quotation marks in Boolean Search?
  25. What do you need to consider when you are moving from the planning to the implementation phase of your program?

 

What do you need to consider when you are moving from the planning to the implementation phase of your program?

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What do you need to consider when you are moving from the planning to the implementation phase of your program?

 

  • Break down the punchlist of all the individual tasks that will need to be done for the execution.
  • All the options
  • Break down the punchlist of all the individual tasks that will need to be done for the execution.
  • Provide a resource folder to all involved members of the team.
  • Determine who on the team will need to be trained to complete tasks.
  • Create a responsibility chart for the punchlist.
  • Determine who on the team will need to be trained to complete tasks.

 

What’s the difference between using parentheses and quotation marks in Boolean Search?

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What’s the difference between using parentheses and quotation marks in Boolean Search?

 

  • Use quotations when you want to group keywords together and parentheses when you want to search for them exactly as it appears in the parentheses.
  • Use parentheses when you want to group keywords together and quotation marks when you want to search for them exactly as it appears in the quotations.
  • They are interchangeable.

 

When would you use an asterisk in your Boolean Search?

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When would you use an asterisk in your Boolean Search?

 

  • When you want to search for multiple words by using the asterisk as a wild card
  • When you specifically want to search for event keywords
  • Whenever you want to do a special search

 

How do you determine the success of your social listening program? Choose two answers.

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How do you determine the success of your social listening program? Choose two answers.

 

  • Experiment with your social listening plan and then create goals based on the information you discover.
  • Prioritize the main KPIs that leadership will want you to report on.
  • Align your OKRs with company and department goals.

 

How can you determine the severity of your escalation topics? Choose two answers.

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How can you determine the severity of your escalation topics? Choose two answers.

 

  • Talk to your social media team to determine if they have had any recent issues. Ask which topics they want to have escalated to them.
  • Severity doesn’t matter. Escalate all negative mentions.
  • Talk to PR and Comms to see what kinds of crises they have had in the past. Ask which topics they want to have escalated to them.

 

What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.

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What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.

 

  • Complete customer interviews.
  • Guess and make a list of keywords you would use to talk about your product or service.
  • Create preliminary native searches around some potential keywords to see if there are mentions.