What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.
- Sentiment
- Share of voice
- SQLs
Building a Social Listening Program Exam Answers
Building a Social Listening Program Exam Answers
Exam URL: https://www.semrush.com/academy/courses/building-a-social-listening-program-with-christina-garnett/
Questions:
- What is social listening?
- What are the benefits of social listening?
- What do you need to know before you select a social listening tool?
- How do you complete the responsibility framework?
- Which of these are use cases for brand social listening? Choose three answers.
- Which of these are metrics you can analyze with social listening?
- Why is it important to have a maintenance process in place and communicated?
- What does Boolean Search let you do?
- Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
- What role should your PR and Comms teams have in your strategy?
- What kinds of businesses can use social listening?
- What can you learn about your audience from social listening?
- What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.
- What is one way to ensure you receive stakeholder buy-in?
- What do you need to consider when determining which social listening tool is best for you? Choose three answers.
- What can happen if you don’t create a social listening program?
- Is social listening just for large brands or can other businesses use it?
- What can you do to build a program if you do not have the budget to use a social listening tool? Choose two answers.
- Why do you need to have a responsibility doc with a breakdown of program maintenance tasks and their cadence?
- What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.
- How can you determine the severity of your escalation topics? Choose two answers.
- How do you determine the success of your social listening program? Choose two answers.
- When would you use an asterisk in your Boolean Search?
- What’s the difference between using parentheses and quotation marks in Boolean Search?
- What do you need to consider when you are moving from the planning to the implementation phase of your program?
What can you learn about your audience from social listening?
What can you learn about your audience from social listening?
- How they feel about a brand and its competitors
- What problems and pain points they have
- What solutions or features they want
- All the options
What kinds of businesses can use social listening?
What kinds of businesses can use social listening?
- Any business or organization can utilize social listening principles.
- Nonprofits don’t need social listening.
- Social listening should only be used for Fortune 500 brands.
What role should your PR and Comms teams have in your strategy?
What role should your PR and Comms teams have in your strategy?
- PR and Comms will be able to help you determine topics and potential crisis options to monitor.
- PR and Comms will be more helpful than other departments.
- PR and Comms will take over the full strategy and execution.
Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
- Tools that offer Boolean Search make it possible for you to do more specific searches.
- It shouldn’t be a consideration.
- Boolean Search can make your mention pulls more efficient.
What does Boolean Search let you do?
What does Boolean Search let you do?
- Helps you find more specific keyword mentions with operators and modifiers so you have more efficient search results
- Helps you find mentions with any social media tool
- Lets you find content on Twitter