To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond? By vmartinez To which stage of the purchase process do clicks, CTR, search lift, and traffic lift KPIs correspond? Discovery. Consideration. Purchase. Related content Related questions:Afiya is measuring brand lift for her LinkedIn…A customer purchases a product from your brand that…Which stage of the purchase process is also known as…When is the best time to consider brand lift solutions?