vmartinez

 

Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

 

• Leads
• Brand awareness and reach
• Product and brand consideration
• sales

 

 

Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

 

• It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
• It allow her to identify more impressions for ads that weren’t interacted with but later resulted in a conversion.
• It’ll prevent interactions being attributed with more conversions than what they actually generated.
• It’ll reveal to her which ad assets require optimization in order to improve conversion rates.

 

 

Which report should an advertiser use to determine if a Smart Bidding strategy is still in its learning period?

 

• The Top Conversions Paths Report
• The Bid Strategy Report
• The Budget Performance Report
• The Performance Report

 

 

During a conversation with a fellow business owner, you mention Discovery ads to Rohan, a friend of yours. How would you describe Discovery ads to Rohan?

 

• They’re a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
• They’re a way to reach the right user at the right time while also understanding consumers’ intent across Google properties.
• They’re a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
• They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.

 

 

Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?

 

• Ray is focusing on view-through conversions rather than click-through conversions.
• People that click on the Display ads are purchasing through another channel.
• Conversion tracking isn’t enabled currently.
• People aren’t seeing the Display ads.

 

 

What campaign type and Smart Bidding strategy should an advertiser set up in a Google Ads campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?

 

• Shopping and Target CPA
• Sales and Target ROAS
• Discovery ads and Maximize conversions
• Discovery and Maximize conversion value