What casts doubt on PPC A/B tests?
- The max CPC you set
- Too many testing variables at once
- Device bid modifiers
What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ – select two options
What would a user expect to see when clicking an ad that says “buy these blue running trainers now?’ – select two options
- Content specifically relating to blue running shoes
- A refer a friend scheme for their national gym chain
- A newsletter sign up form for the latest gym t shirts
- A landing page dedicated to running shoes
What is an A/B test in the context of PPC advertising?
What is an A/B test in the context of PPC advertising?
- Comparing different ad variations’ performance
- Analyzing budgets
- Ad auditing and benchmarking
- Advertiser/browser interaction
Which metric is LEAST important to the boardroom?
Which metric is LEAST important to the boardroom?
- Budget spent
- Average cost per click
- Return on investment
- Click through rate
The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?
The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?
- In-Market
- Life Events
- Demographics and Detailed Demographics
- Affinity Audiences
Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and non-skippable in-stream ads
- Masthead ads and bumper ads
- Skippable in-stream ads and bumper ads