What is CTA short for?
- Call to action
- Capturing traffic already
- Clicks, traffic, awareness
How can PPC retargeting help to improve conversions?
How can PPC retargeting help to improve conversions?
- By only showing ads after 9pm
- By displaying ads with unique copy tailored to people who have already visited your website
- Only serving display ads on mobile devices
One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?
One of the Four P’s of marketing strategy is ‘Promotion’- what does this refer to?
- What promotions your competitors are running
- Where you will be promoting the product or service
- The level of discount you will offer
One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?
One of the Four P’s of marketing strategy is ‘Place’- what does this refer to?
- The place on the Google SERP you will occupy
- Which place you are going buy a billboard
- Where you will be selling the product
One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?
One of the Four P’s of marketing strategy is ‘Price’- what does this refer to?
- The price of your competitors products
- How much advertising budget you have
- The price of your product
- The price you are prepared to pay for a click
One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?
One of the Four P’s of marketing strategy is ‘Product’ – what does this refer to?
- How much your products cost
- Quite simply – what are you selling
- Your product CPC