vmartinez

 

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

 

• Bumper ads
• Non-skippable in-stream ads
• Masthead ads
• In-feed video ads

 

 

A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?

 

• Video played to
• Display impression share
• Conversions
• Earned actions

 

 

The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

 

• They can be predictive of a full sale.
• They have the same value as a primary conversion.
• They help increase brand awareness.
• They create greater loyalty among customers.

 

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

• Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
• The company’s plans will save to one place in the interface for easier analysis.
• Reach Planner will pull data from Google Analytics for consideration when making forecasts.
• The company’s default campaign preferences will automatically install into each plan.

 

Explanation:

Reach Planner in Google Ads is designed to help you forecast the reach and frequency of video campaigns on YouTube and the Google Display Network. One of the benefits of using Reach Planner in the same account where the team plans to run the campaign is that the tool can analyze the historical performance of shared features, such as negative keyword lists. By evaluating these features, Reach Planner can provide more accurate and tailored predictions for the upcoming campaign. Negative keyword lists, in particular, help to exclude certain search terms from triggering your ads, which can be crucial for targeting and ensuring your ad’s relevance. By analyzing how these lists have performed historically, you can make more informed decisions about potential reach and engagement in future campaigns.