vmartinez

 

Rina is looking to expand her marketing initiatives with a Discovery campaign. What’s a good source of images she might use?

 

• Google Images
• Websites similar to her own
• Her most successful social marketing campaigns
• YouTube

 

 

Which of these is an example of a Google best practice correctly applied in a responsive display ad?

 

• Writing short headlines with the same messaging but phrased in different ways.
• Using long headlines that summarize all of the points made in the short headlines.
• Checking that all headlines and descriptions are distinct and can be used interchangeably.
• Adding trademark and copyright symbols to company names.

 

 

Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads?

 

• They can showcase a company’s brand or products with a single high-quality image or swipeable image carousel.
• They can give a company a stronger marketing presence on three Google platforms: Shopping, News, and Maps.
• They can showcase a company’s brand or products with a collage of images or a five-second video.
• They are created entirely from machine learning, based on themes from the keywords a company selects.

 

 

Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

 

• Create a combined audience
• Upload customer information into Google Ads
• Set up conversion tracking
• Enable audience expansion

 

 

Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?

 

• Similar audiences don’t have any association with remarketing lists.
• Similar audiences use existing remarketing lists to get as much reach as possible.
• Similar audiences will automatically remarket to existing leads if it identifies potential value in them.
• Similar audiences lists automatically exclude people so that only new leads are reached.

 

 

Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?

 

• Websites similar to his own
• Google Images
• His most successful social marketing campaigns
• YouTube