vmartinez

 

A toy company wants to target parents whose children are 3 to 6 years old. What would be a suitable audience solution for their Google Video campaign?

 

• Parents of children 0 to 6 years old.
• Parents of toddlers.
• Parents of preschoolers.
• Parents of school-aged children.

 

 

An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?

 

• The creative used in the campaigns is very effective, leading to more views.
• The same ads are being shown to the same people multiple times.
• The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
• The target audience for the campaign is very narrow.

 

You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

 

• Longer videos can incorporate more key words, leading to better results in Google Search.
• Longer videos are less expensive to produce than shorter videos.
• Longer videos are more likely to be served on premium inventory.
• Longer videos give you more time to share information and showcase your product or service in detail.

 

 

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

 

• Cross-check their ad schedule against their business hours to make sure they’re available for calls.
• Promote their YouTube videos on their social media channels to drive more traffic.
• Have at least 10 different ad creatives to run simultaneously.
• Offer a free dessert for every new business contract signed during the Video campaign.

 

 

After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

 

• Life Events.
• Demographics and Detailed Demographics.
• In-Market.
• Affinity Audiences.

 

 

You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

 

• Masthead ads and bumper ads.
• Masthead ads and non-skippable in-stream ads.
• Skippable in-stream ads and bumper ads.
• Skippable in-stream ads and non-skippable in-stream ads.