CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

vmartinez

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

By

Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?

  • Reach Planner will analyze the historical performance of shared features, such as negative keyword lists.
  • The company’s plans will save to one place in the interface for easier analysis.
  • Reach Planner will pull data from Google Analytics for consideration when making forecasts.
  • The company’s default campaign preferences will automatically install into each plan.

 

Explanation:

Reach Planner in Google Ads is designed to help you forecast the reach and frequency of video campaigns on YouTube and the Google Display Network. One of the benefits of using Reach Planner in the same account where the team plans to run the campaign is that the tool can analyze the historical performance of shared features, such as negative keyword lists. By evaluating these features, Reach Planner can provide more accurate and tailored predictions for the upcoming campaign. Negative keyword lists, in particular, help to exclude certain search terms from triggering your ads, which can be crucial for targeting and ensuring your ad’s relevance. By analyzing how these lists have performed historically, you can make more informed decisions about potential reach and engagement in future campaigns.

 

What’s a click-through rate?

By

 

What’s a click-through rate?

 

  • The percentage of successful deliveries post-send
  • The percentage of emails that are undelivered and returned to the sender
  • The percentage of recipients who clicked a link in your email out of those who opened it
  • The percentage of email recipients who completed the desired action after clicking on a link within the email

 

Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

By

 

Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?

 

  • Include existing users from remarketing and Customer Match lists.
  • Set up higher CPA bids for Custom Audiences.
  • Combine Custom Affinity and Similar Groups into a single campaign.
  • Set up lower CPA bids for In-market Audiences.

 

Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

By

 

Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

 

  • Leads
  • Brand awareness and reach
  • Product and brand consideration
  • sales

 

Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

By

 

Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?

 

  • It’ll assist her in analyzing the most interacted areas of the Display campaign within that time period.
  • It allow her to identify more impressions for ads that weren’t interacted with but later resulted in a conversion.
  • It’ll prevent interactions being attributed with more conversions than what they actually generated.
  • It’ll reveal to her which ad assets require optimization in order to improve conversion rates.