vmartinez

What are three, key elements of an Al-powered Search campaign? Choose three.

 

Select 3 Correct Responses

• Broad match
• Responsive search ads
• Smart Bidding
• Expanded text ads
• Marketing objectives

 

What are the ways that responsive search ads determine the combinations of headlines and descriptions to be used in a Responsive Search Ad?

 

• They automatically test different combinations of headlines and descriptions so you can pick the one most likely to convert.
• They automatically test different combinations of headlines and descriptions so you can select the one most likely to get the most impressions.
• They automatically test different combinations of headlines and descriptions so they can learn which one may offer optimal performance.
• They automatically test different combinations of headline and descriptions so you can determine which one is most likely to be clicked.

 

 

How does Al-powered Search help maximize performance in every auction?

 

• Search uses Google Al to match ads with queries, as well as tailor bids and create relevant ads for each query.
• Al-powered Search Ads serve ads across all Google channels, expanding campaigns’ reach.
• Abroad match strategy uses Google Al, enabling marketers to select signals used to match their ads with queries.
• With Google Al, marketers are equipped with data to enhance their search campaigns manually.

 

 

To check on the performance of his Google Search campaign on Target CPA, radley is using the id Strategy Report. He wants to know how his campaign’s performance has varied over time in regards to his actual CPA over the past six months. Where can radley uncover this information in the id Strategy Report report?

 

• In top signals
• In auction insights
• In bid strategy status
• In performance history

 

 

If a marketer wants to save time and improve their optimization score, what’s a recommended way for them to do so?

 

• They can select “Apply all’ in their negative keyword targeting.
• They can opt in to apply their assets at the campaign level.
• They can select “View all” for recommendations in a given category.
• They can opt in to apply recommendations automatically as they get surfaced.

 

 

Terese is setting up a Google Search campaign with the goal of driving traffic to her store. She wants to set it up so the ads show only when her store is actually open. What should she do when setting up her campaign?

 

• She should set her ad schedule to only show ads when the store is open.
• She should set a code snippet on her website to inform Google Ads of his business hours of operation.
• She should create a Google My Business listing and sync it with her Google Ads campaign.
• She should submit a form to Google that outlines her store’s hours of operation.