vmartinez

 

You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?

 

• You should use masthead ads for a major sales promotion.
• You should use bumper ads on competitive video content.
• You should use video ad sequencing and target CPM bidding.
• You should select the best creative asset and run a single ad.

 

 

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

 

• Because Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• Because you built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner forecasts aren’t compatible with awareness campaigns.
• Because you used Reach Planner during the least optimal time of day.

 

 

For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

 

• Targeted observations
• Purchase intent lift
• Earned views
• Core performance metrics

 

 

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

 

• Bumper ads
• Non-skippable in-stream ads
• Masthead ads
• In-feed video ads

 

 

A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?

 

• Video played to
• Display impression share
• Conversions
• Earned actions

 

 

The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?

 

• They can be predictive of a full sale.
• They have the same value as a primary conversion.
• They help increase brand awareness.
• They create greater loyalty among customers.