vmartinez

 

Which two searches can an ad show for broad match keyword ‘car window repair’? Choose two.

 

• Replace car window
• Second-hand cars for sale
• Automobile glass replacement
• Cars for sale

 

 

Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he’ll need to determine where he wants to advertise and how much he wants to spend. What’s another key element that Bellamy will need to include to reach relevant users with his Search campaign?

 

• He’ll have to decide what videos to use in his Search ad.
• He’ll need to select keywords to serve ads on relevant user searches.
• He’ll have to include his business hours.
• He’ll need to select key competitors.

 

 

To identify seasonal trends and make plans for his travel agency, Jeff uses Performance Planner. What guideline should he observe when using Performance Planner?

 

• Jeff ought to only use the data from his campaign’s last month to build plans in the tool and then align his campaigns to those forecasts.
• She should develop month-by-month plans in Performance Planner, regularly view the updated forecasts, and check them for changes every week.
• Jeff should research what his competitors are doing by using the Reach Report. Then he’ll be aware of what’s happening in the ad auction.
• Jeff ought to use the tool when it’s required to estimate the costs of running specific campaigns and their keyword groups.

 

 

Scott is considering using Dynamic Search Ads as part of his Search advertising strategy. What is a key benefit of using Dynamic Search Ads?

 

• They show a relevant and dynamically generated headline.
• They provide granular control of the keywords used in online ads.
• They have a lower cost-per-acquisition than keyword-targeted campaigns.
• They appear on the first page of search results, if not at the very top.

 

 

In broad match campaigns, to help analyze conversion data, which method can you use to successfully implement and test broad match?

 

• You can use conversion tracking in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
• You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
• You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.

 

 

Khalid wants his Google Search campaign to drive as much traffic to his site as possible. But he also wants to stay within a given budget. What method can he follow to achieve this goal?

 

• He can use Enhanced CPC and input a daily budget.
• He can use Target ROAS and input his historical ROAS.
• He can use Maximize clicks and, for more control, put in place a bid cap.
• He can use Target impression share with an impression limit.