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Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective?

• Select Sales as her campaign objective with Target ROAS as his Smart Bidding strategy.
• Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy.
• Select Shopping as her campaign type with Target CPA as a Smart Bidding strategy.
• Select Discovery as her campaign goal with Maximize conversion value as a Smart Bidding strategy.

 

 

Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company’s expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?

 

• Tag all pages within the company website or app.
• Create a separate campaign or ad group for each desired audience.
• Include existing users on remarketing lists.
• Use top performing keywords for custom audiences.

 

 

A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

 

• She should wait two or three weeks before making any changes to her bidding strategy.
• She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
• She should adjust her bidding strategy every four days until campaign performance is steady.
• She should merge Discovery campaign reports with other Google properties.

 

 

In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?

 

• She isn’t including conversions from current members.
• She’s including view-through conversions.
• She doesn’t have conversion tracking set up.
• She isn’t including Gmail and YouTube users.

 

 

Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?

• He should allow the system to automatically structure the account around the different car models that the dealership promotes.
• He should create a single ad group to cater for all car models that the dealership promotes.
• He should create separate accounts for each car model that the dealership promotes.
• He should create separate ad groups for each car model that the dealership promotes.

 

Explanation:

Carl should create separate ad groups for each car model that the dealership promotes to effectively structure his Google Ads account and target each model individually. This approach allows for better organization and customization of ad creatives and targeting for each specific car model.

 

What is a best practice when incorporating specific images and logos in responsive display ads?

• Watermarking images to protect company assets.
• Using small text in logos in order to free up space for the background image.
• Positioning logos in the top left or top right of an image.
• Making sure image assets aren’t made up from a collage of images.

 

Explanation:

A best practice when incorporating specific images and logos in responsive display ads is to make sure image assets aren’t made up from a collage of images. Using a single, clear image is recommended to maintain a clean and professional appearance in the ad.