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What benefits can be gained by pairing responsive search ads with broad match keywords and Smart bidding?

 

• You better attribute calls and location actions to your ads, which optimizes performance.
• You get a snapshot of key performance metrics and statuses that are specific to each type of strategy.
• You gain new, high-performing queries and can optimize your bids in real time.
• You take immediate bulk action on issues and opportunities that you discover by personally analyzing your data.

 

 

What’s a way that AI-powered Search helps to maximize performance for any auction?

 

• It utilizes a broad match strategy that permits marketers to select the signals used to align their ads to queries.
• It serves ads on all Google channels, which expands a campaign’s reach.
• It matches ads to queries, tailors bids, and generates relevant ads for every individual query.
• It gives marketers data they need to enhance their search campaigns manually.

 

 

A pet supplies shop sells cat food and kitty litter. They’re looking to expand their reach. In which way does AI-powered Search Ads help them reach this goal?

 

• Phrase match uses Google AI to show ads for queries that include keywords the retailer provides.
• Responsive search ads lets them use company headlines and descriptions to create an ad relevant for each individual query.
• Smart bidding data helps the retailer set the best bid for possible queries.
• Broad match lets the company run their campaign without having to add keywords.

 

 

What are two benefits of Performance Max? Choose two.

 

• Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
• Helping you to multiply conversions across Google Ads inventory with the power of Google AI
• Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting
• Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals

 

 

If an ad isn’t performing as well as expected, what’s a recommended way to help improve its clickthrough rate?

 

• Optimizing the website for mobile devices
• Adding negative keywords for enhanced targeting
• Making sure traffic gets sent to the correct landing page
• Experimenting with different calls to action

 

Which two of the following options are types of value-based Smart bidding strategies? Select two.

• Maximize conversion value with target ROAS is a value-based Smart bidding strategy.
• Manual CPC is a value-based Smart bidding strategy.
• Maximize conversion value is a value-based Smart bidding strategy.
• Target impression share is a value-based Smart bidding strategy.

 

Explanation:

Value-based Smart bidding strategies in Google Ads are designed to optimize the value of conversions rather than just the number of conversions. Among the options provided:

Maximize conversion value with target ROAS (Return On Ad Spend): This strategy aims to achieve as much conversion value as possible at a specified target return on ad spend. With this strategy, advertisers can set a target ROAS, which is the average conversion value (like sales revenue) you’d like to get for each dollar you spend on ads.

Maximize conversion value: This strategy aims to optimize the total conversion value of a campaign within the given budget, without setting a specific target ROAS.

 

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