vmartinez

 

Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?

 

• Create a combined audience
• Upload customer information into Google Ads
• Set up conversion tracking
• Enable audience expansion

 

 

Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?

 

• Similar audiences don’t have any association with remarketing lists.
• Similar audiences use existing remarketing lists to get as much reach as possible.
• Similar audiences will automatically remarket to existing leads if it identifies potential value in them.
• Similar audiences lists automatically exclude people so that only new leads are reached.

 

 

Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?

 

• Websites similar to his own
• Google Images
• His most successful social marketing campaigns
• YouTube

 

 

Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions to get a more accurate picture of it’s full value?

 

• 1
• 100
• 25
• 40

 

 

Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campiagn to meet his objective?

 

• In-market
• Detailed demographics
• Customer match
• Affinity

 

 

A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?

 

• It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
• It’ll allow them to reach people who are already in the market to purchase a steering wheel for their video game console.
• It’ll allow them to reach people who have already engaged with their website.
• It’ll allow them to reach broad segments of the population that share common demographic traits.