vmartinez

 

Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions to get a more accurate picture of it’s full value?

 

• 1
• 100
• 25
• 40

 

 

Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campiagn to meet his objective?

 

• In-market
• Detailed demographics
• Customer match
• Affinity

 

 

A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?

 

• It’ll allow them to reach people based on an overview of their habits, passions, and lifestyles.
• It’ll allow them to reach people who are already in the market to purchase a steering wheel for their video game console.
• It’ll allow them to reach people who have already engaged with their website.
• It’ll allow them to reach broad segments of the population that share common demographic traits.

 

Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective?

• Select Sales as her campaign objective with Target ROAS as his Smart Bidding strategy.
• Select Discovery as her campaign type with Maximize conversion type as a Smart Bidding strategy.
• Select Shopping as her campaign type with Target CPA as a Smart Bidding strategy.
• Select Discovery as her campaign goal with Maximize conversion value as a Smart Bidding strategy.

 

 

Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company’s expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?

 

• Tag all pages within the company website or app.
• Create a separate campaign or ad group for each desired audience.
• Include existing users on remarketing lists.
• Use top performing keywords for custom audiences.

 

 

A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?

 

• She should wait two or three weeks before making any changes to her bidding strategy.
• She should follow up immediately with a campaign to re-engage previous site visitors using custom groups.
• She should adjust her bidding strategy every four days until campaign performance is steady.
• She should merge Discovery campaign reports with other Google properties.