vmartinez

 

After running successful Search and Display campaigns to drive action, you’ve decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

 

• Because more campaign extensions will be available for the Video campaign.
• Because it’ll allow for faster approval by the system for new ads.
• Because the Video campaign will automatically use assets from the other campaigns.
• Because it prevents Google Ads from double-counting conversions.

 

 

How would you describe a primary benefit of Video action campaigns?

 

• By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• By explaining that they expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• By explaining that they simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• By explaining that they expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

 

 

What bidding strategy should you use if you want to reach potential customers with relevant messages throughout the entire purchase journey, and you’re using a Video campaign that focuses on multiple marketing objectives across different stages?

 

• Maximum CPV.
• Target CPA.
• Target ROAS.
• Multiple bid strategies.

 

 

A toy company wants to target parents whose children are 3 to 6 years old. What would be a suitable audience solution for their Google Video campaign?

 

• Parents of children 0 to 6 years old.
• Parents of toddlers.
• Parents of preschoolers.
• Parents of school-aged children.

 

 

An account manager has noticed that their Video campaigns have reached a large number of unique viewers, but the frequency is very high. What might the account manager infer from this?

 

• The creative used in the campaigns is very effective, leading to more views.
• The same ads are being shown to the same people multiple times.
• The ads are being served on a wide variety of websites and apps, leading to diverse viewership.
• The target audience for the campaign is very narrow.

 

You want to grow consideration with a Google Video campaign and have a short creative that’s well-suited for awareness. Why should you prioritize longer creative that can tell a better story to meet your marketing objective?

 

• Longer videos can incorporate more key words, leading to better results in Google Search.
• Longer videos are less expensive to produce than shorter videos.
• Longer videos are more likely to be served on premium inventory.
• Longer videos give you more time to share information and showcase your product or service in detail.