vmartinez

 

A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?

 

• Cross-check their ad schedule against their business hours to make sure they’re available for calls.
• Promote their YouTube videos on their social media channels to drive more traffic.
• Have at least 10 different ad creatives to run simultaneously.
• Offer a free dessert for every new business contract signed during the Video campaign.

 

 

After experiencing previous difficulty attracting qualified buyers, the account manager at a car dealership decides to use a Google Video campaign for the first time. What audience strategy should they use to reach people who are already interested in buying a vehicle?

 

• Life Events.
• Demographics and Detailed Demographics.
• In-Market.
• Affinity Audiences.

 

 

You know that mixing ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

 

• Masthead ads and bumper ads.
• Masthead ads and non-skippable in-stream ads.
• Skippable in-stream ads and bumper ads.
• Skippable in-stream ads and non-skippable in-stream ads.

 

 

You have multiple video assets to work with, and your goal is to create a Google Video campaign that will grow interest in your product for as many people as possible. How should you make that happen?

 

• You should use masthead ads for a major sales promotion.
• You should use bumper ads on competitive video content.
• You should use video ad sequencing and target CPM bidding.
• You should select the best creative asset and run a single ad.

 

 

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

 

• Because Reach Planner forecasts aren’t compatible with Video campaigns for any marketing objective.
• Because you built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner forecasts aren’t compatible with awareness campaigns.
• Because you used Reach Planner during the least optimal time of day.

 

 

For the last year, you’ve run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

 

• Targeted observations
• Purchase intent lift
• Earned views
• Core performance metrics