vmartinez

The account manager at a motor home company found it hard to attract qualified buyers in the past. They’re interested in trying a Google Video campaign for the first time, but are unsure what audience strategy to use to reach people who already want to purchase a motor home. What audience strategy should the account manager use to achieve this goal?

• In-Market
• Life Events
• Demographics and Detailed Demographics
• Affinity Audiences

Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?

• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and non-skippable in-stream ads
• Masthead ads and bumper ads
• Skippable in-stream ads and bumper ads

A clothing store owner who wants to drive awareness to a new product line that’s being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

• Target CPA
• Maximum CPV
• Target CPM
• Maximize Conversions

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Masthead ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads

If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?

• Layering as many Audience types as possible within the same ad group.
• Using five of the best-converting placements from their Display campaigns.
• Using 10 to 15 of the best-converting keywords from their Search campaigns.
• Combining Custom Audiences with Demographic Audiences in the same ad group.